GAYIA GESITE BEYER
Brand Anthropologist
Havas Ortega Group
25 October 1976 - 05 March 2021
Gayia Beyer was the Director of Applied Anthropology of Havas Ortega Group. Her research focused on understanding contemporary life, particularly on the economics of living according to life-stage. She had 25 years of extensive fieldwork experience in the study of people’s mindsets, behavior and culture. Her work footprint enabled her to contribute and lead research programs in in the Academe, Development and Corporate Environments.
Gayia pioneered the use of ethnography as a major tool in the design of communications campaigns and marketing strategy for companies in the Philippines and abroad for over 12 years. Understanding the Millennial had been an ongoing passion since 2013.
Gayia, likewise, had been very involved and active in the undertakings of Ugnayang Pang-Aghamtao, Inc. (UGAT). She shared her undertakings on branding and anthropology in several public fora organized by UGAT.
Reference:
https://www.adobomagazine.com/
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